Ad of the Day: GoPro’s Firefighter Spot Will Leave You Weepy and Amazed
Brand Marketing
There are ads with firefighters. There are ads with kittens. But here's an ad with a firefighter and a kitten—a firefighter trying to save a kitten. And it was a [...]
GoPro Boosts Sales via Snap and Share
Performance Marketing
Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support.
GoPro Goes Big on Ad Tech in Latest Launch
Performance Marketing
GoPro is in the “go big” business, building its brand on the backs and boards of extreme sports athletes like surfers, snowboarders and BASE jumpers.
YouTube’s 20 Most Watched Ads of 2012
Brand Marketing
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's [...]