Ad of the Day: GoPro's Firefighter Spot Will Leave You Weepy and Amazed

Attempt to rescue a kitten from a fire

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There are ads with firefighters. There are ads with kittens. But here's an ad with a firefighter and a kitten—a firefighter trying to save a kitten. And it was a real-life rescue attempt, all captured on a GoPro camera.

They say you can't manufacture viral videos, but of course you can. You take someone else's viral video, in which your product is the star—in this case, the first-person GoPro Hero3 footage of firefighter Cory Kalanick pulling an unconscious kitten from a fire in Fresno, Calif.—and

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