4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Agencies
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]
Creating an International Print and Digital Empire: A How-To
A global digital model can work for print publishers, but, if Hearst Magazines International’s experience is any indication, it will not be built around paid content. That is one of [...]
Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
SC Johnson Bundles Media Buying at PHD
Brand Marketing
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
Can a New Global Campaign Help Coca-Cola Sell More Soda?
Brand Marketing
Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide.
Adidas’ Hiring of 72andSunny Ends 180’s Long Tenure on the Brand
Brand Marketing
72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business.