Glam NewFront Is Now a la Mode [Video]
Performance Marketing
With its new name, the Glam network takes a new direction.
Suspicious Web Domains Cost Online Ad Business $400m per Year
Performance Marketing
If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on [...]
The Demise of Third-Party Cookies Could Help Premium Publishers
Performance Marketing
First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on [...]
Pinterest’s First Acquisition Is a Recipe Site
Performance Marketing
This may be the year Pinterest gets acquired, but the social scrapbooking site kicked off 2013 with an acquisition of its own, its first in fact. Pinterest has acquired two-year-old [...]
Glam’s Foodie Still Tinkering With Recipe
Performance Marketing
After Glam Media launched the culinary social community Foodie in February—around the same time Pinterest blew up—Glam’s chief digital marketing officer Erin Matts noticed something.
IAB’s Rising Stars Shine, but on the Horizon
Performance Marketing
When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the [...]