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If your therapist thinks you have trust issues, you might just work in online advertising.
That’s because it’s getting harder and harder to know what’s real and what isn’t on the Web. And if you don’t believe in ghosts, maybe you should.
On March 19, Adweek.com published a story titled “Meet the Most Suspect Publishers on the Web.” In the piece, we brought to light the issue of so-called “ghost sites,” seemingly innocuous content pages responsible for massive amounts of traffic on various ad exchanges but exhibiting little evidence of actual human audiences.