Masculinity Gets a Modern Makeover in Getty Images’ Newest Stock Art Collection
Brand Marketing
Stock photography is everywhere, and a lot of it reinforces traditional gender roles.
How to Make Your TV Commercials Look Epic, Even on Zero Budget
Creativity
How can marketers with modest budgets—local home renovators and heating-system installers, for example—create "epic" advertising without going broke? Brazilian agency AlmapBBDO suggests tapping into the royalty-free video and image library [...]
4 Famous Faces Get 20 Years Older in Getty Images’ 20th Anniversary Ads
Creativity
AlmapBBDO celebrates Getty Images' 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty [...]
Getty Images Talks Vince Vaughn, and How Stock Photos Have Gotten Better by Getting Worse
Creativity
Vince Vaughn's fake stock photos for the movie Unfinished Business were hilarious because they were so cheesy. But they were Photoshopped from real stock photos—showing just how clichéd a lot [...]
How Ads That Empower Women Are Boosting Sales and Bettering the Industry
Brand Marketing
They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these [...]