4 Famous Faces Get 20 Years Older in Getty Images’ 20th Anniversary Ads

AlmapBBDO tracks passing of time

Headshot of Tim Nudd

AlmapBBDO celebrates Getty Images' 20th birthday with this fun campaign that looks at how four famous people—Scarlett Johansson, Prince William, Serena Williams and Bill Clinton—have changed in appearance, using Getty photos of them over those 20 years.

There are 111 photos of each of them, but that's actually just a tiny fraction of what's available on Getty. For example, the agency had to comb through 32,246 photos of Clinton to choose the ones for his ad. Once chosen, the photos were arranged chronologically, showing the transformations in each of the four figures.

"The idea of depicting the passage of those 20 years through the images of globally relevant celebrities gave us the opportunity to not only observe the changes they underwent, but also provided a creative glimpse at what was going on in the world during that time, with the certainty that we were present during all the important moments across these two decades," says Renata Simões, marketing and content manager at Getty Images in Brazil.

See the ads below. Click to enlarge.


Client: Getty Images

Project: "20 Years"

Agency: AlmapBBDO

Chief Creative Officer: Luiz Sanches

Executive Creative Director: Bruno Prosperi

Creative Directors: André Gola, Benjamin Yung Jr., Marcelo Nogueira, Pernil

Art Director:  Andre Sallowicz

Copywriter: Daniel Oksenberg

Photographer: Getty Images

Art Buyers: Teresa Setti, Ana Cecília Costa

Client Services: Cristina Chacon, Daniela Gasperini

Media: Flavio De Pauw, Patrícia Moreton

Advertiser's Supervisors: Renata Simões, Susan Smith Ellis, Carmen Cano

@nudd Tim Nudd is a former creative editor of Adweek.