Gerber

Babies Pose With Their Food Look-Alikes in Cute Campaign for Gerber

There's a mix of food porn and adorable babies in the new Gerber national TV and print campaign. Think Anne Geddes, without the over-the-top schmaltz.

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.

Line of Fake Baby Food Urges Parents to Stop Feeding Their Kids Gender Stereotypes

The Anxiety and Depression Association of America has a lot of opinions about gender roles in childhood ... and it's channeled them into Gender Baby Food, a parody product based on the design of the Gerber brand.

Gerber Is Using Social Ads and Empathy to Sell Its High-Tech Baby Formula Machine

Gerber is launching a year-long digital advertising campaign today to promote a WiFi-enabled machine that makes baby formula. BabyNes works much like a Keurig coffee unit, with small packets of formula that you can pop in and brew. 

This Agency Breathes New Life Into Iconic Brands

Specs Who Co-founders Sandy Greenberg (l.) and Terri Meyer What Full-service ad agency Where New York

Nestlé Begins Corporate Image Search as Digital Review Continues

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.

Gerber Ad With Toddler Magician Needs to Disappear

Toddlers who don't display crappy motor skills are just weird. This is reaffirmed in the Gerber commercial below, whose hocus pocus is giving viewers the willies. After the jump, two more spots in the series, starring other frightening tots with similarly preternatural physical skills.