Gerber is launching a year-long digital advertising campaign today to promote a WiFi-enabled machine that makes baby formula. BabyNes works much like a Keurig coffee unit, with small packets of formula that you can pop in and brew.
The machine is designed to make a bottle of formula in one minute, offering fluid-temperature controls, a water filter and a smartphone app. The machine connects with the app via WiFi to track feedings as well as record important nutritional information and other items concerning the baby's health.
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