These 10 Toy Brands Are Winning Social Media For The Holidays
Brand Marketing
What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a [...]
Will Video Game-Toy Hybrids Save the Industry or Eat It?
Brand Marketing
Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have [...]
Disney Music Video From Frozen Aims for Virality
Performance Marketing
Kids TV and movie brands have a tricky relationship with YouTube. And generally, studios are very careful not to release too much content on the Web from current in-release movies.
Jennifer Lawrence Meets Judi Dench in Adweek’s Movie Trailer Mashup [Video]
Brand Marketing
As Hunger Games: Catching Fire lights up the box office this weekend, recall 2007's The Golden Compass.
Jennifer Lawrence Meets Judi Dench in this Week’s Trailer Mashup
Brand Marketing
Hunger Games 2, Delivery Man, Detroit Unleaded, Philomena and Frozen