Consuming Too Much Info? You Might Be Infobese, Say These Very Strange Ads (NSFW)
Creativity
There's more than one way to feel the flab. But however much time you spend on the treadmill, French ad publication Influencia hopes to draw your attention to a more [...]
This Ad for a Snorkeling Mask Is So Elegant, You Won’t Want to Hit the Beach Without One
Creativity
This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how [...]
Buzzman Launches Productman, Another Sign That Brand Innovation Is Ripe for Agency Growth
Brand Marketing
In case you had any doubt that agencies are looking to become known as much for inventing products as creating ads, French agency Buzzman has launched sister agency Productman, a "business [...]
Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads
Creativity
Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places.
Porn Stars Lose Their Partners in French Cable Ads That Would Never Fly Here (NSFW)
Creativity
Mainstream American marketing doesn't like to touch pornography at all, but this French campaign for pay-cable TV provider Canal+ revels in it—in amusingly offbeat fashion. The agency, BETC, wanted to [...]
On the Eve of Cannes Lions, Let’s Abolish the Marketer vs. Consumer Trend
Brand Marketing
We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images