Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN
Agencies
Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning [...]
The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years
For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title [...]
Meet the 30 Most Powerful Women in Sports
Brand Marketing
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought [...]
This Director of Stunning IMAX Films Is Betting Big on Virtual Reality
DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and [...]
How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’
At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd.
As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In
Performance Marketing
When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready [...]