The Big Game

84 Lumber Explores Other Options After Fox Rejects Its ‘Political’ Super Bowl Ad

First version included 'the wall'

By Patrick Coffee

January 17, 2017

Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super Bowl LI.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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