84 Lumber Explores Other Options After Fox Rejects Its 'Political' Super Bowl Ad

First version included 'the wall'

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Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super Bowl LI.

Yet, according to a report published by Campaign on Tuesday, Fox Sports declined to run the first version of the ad submitted by 84 Lumber and its agency partner Brunner. Sources claimed the initial creative summary included a wall preventing would-be employees from crossing an unspecified border, thereby mirroring President-elect Donald Trump’s campaign promise to build a physical barrier between the U.S.



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