Laying It on Thick
Brand Marketing
Most dairy brands engaged in the day-to-day battle for survival in the refrigerated section only wish they had the problems that Philadelphia Cream Cheese has. After all, the soft white [...]
New York’s Duane Reade Adds In-store Yogurt Kiosks
Brand Marketing
New Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming [...]
Big Game Bon Appétit
Brand Marketing
Sure, the Super Bowl is the “big game” for football fans and advertisers. But it’s also increasingly a bursting gastronomic event for Americans, so much so that the USDA classifies [...]
Foodspotting Begins Looking for Business Models
Performance Marketing
Foodspotting.com CEO and co-founder Alexa Andrzejewski has said she's currently more interested in building an audience than making money—but the social food recommendation startup is beginning to experiment with business models.
Facebook’s Virtual Dinner Party
Performance Marketing
On Facebook you can do it all: share, game, shop, listen, chat, stalk, and poke. Until now, however, you couldn't eat.
Perspective: Home and the Range
Brand Marketing
Selling kitchen appliances has never been an easy thing—owing largely to the fact that appliances are afflicted by the deadly marketing combo of a necessarily high price and a wholly [...]