Perspective: Home and the Range

Kitchen appliances aren’t the stuff of dreams—but that’s why advertisers invented the dream kitchen

Selling kitchen appliances has never been an easy thing—owing largely to the fact that appliances are afflicted by the deadly marketing combo of a necessarily high price and a wholly practical (read: boring) application. Americans can have a blast gathering around a new TV set. Not so with the new dishwasher.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}