How the Build-Your-Own Meal Craze Is Reshaping Restaurants
Brand Marketing
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
Conversation and Celebration
Brand Marketing
MasterChef Finalist Explains the Crossover Between Cooking and Advertising
When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working [...]
Mario Batali Teams With OgilvyEntertainment to Create New Shows
Brand Marketing
OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at [...]
A+E Nets’ New Lifestyle Channel Is Using Recognizable Stars to Take on Scripps
Brand Marketing
Its nickname is the Little Bread Corvette, and it’s an edible car, though it might not be appetizing to anyone other than the quirky characters behind the YouTube megahit videos, [...]
Scripps Pitches Web Shows With Vanilla Ice and Rev Run
Performance Marketing
At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and