Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
How the Build-Your-Own Meal Craze Is Reshaping Restaurants
Brand Marketing
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
Infographic: The Snack Brands and Foods Moms Really Reach For
Brand Marketing
Low-carb diets may still bring a lot of buzz, but when women need a snack, they're three times more likely to reach for chips, pretzels and crackers over protein-rich choices [...]
How Pastry Goddess Christina Tosi Is Bringing Milk Bar to the Masses
Brand Marketing
This past spring, around the release of Christina Tosi's second cookbook, Milk Bar Life, the James Beard Award-winning pastry chef was the subject of a lengthy think piece on the [...]
The Restaurant Business Is Like the News Business, Says Geoffrey Zakarian
Brand Marketing
Specs Who Geoffrey Zakarian Age 54
The True, Steamy Story of the Egg McMuffin
Brand Marketing
In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that [...]