Popcart Makes Bon Appétit and Epicurious Recipes Shoppable

Fresh Direct, Peapod among launch partners

Bon Appétit and Epicurious' 35,000 recipes are about to get a whole lot easier to make at home. Condé Nast's Food Innovation Group—which includes both Bon Appétit and Epicurious, as well as The Shoppers Network—is announcing a partnership with Popcart, a digital service that makes recipes "shoppable" by converting ingredients into a list of items that can be purchased through online grocers.

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