Fantasy Football’s Mobile Growth Pushes Sports Publishers to Revamp Apps
Performance Marketing
Thanks largely to a major cultural shift from desktop to mobile media, fantasy football diehards are already obsessively checking their smartphones as NFL training camps push forward. And publishers are [...]
CBSSports.com Tasks Developers to Create Fantasy Football Apps
Performance Marketing
The rise of open development platforms and APIs have given developers unprecedented control in terms of showcasing their talents. For savvy companies and publishers, it also provides the ability to [...]