The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.
Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.
Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style. It shows stuntwoman Shauna Duggins tearing through quiet suburban streets in her minivan—which happens to be customized with a 550-horsepower engine—to get her kids to a Famous Footwear store. It's not just fast driving: She performs donuts in cul-de-sacs and weaves between recycling bins to complete her mission.
Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.
About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically spends more than $30 million on media each year.