Famous Footwear

Home Builder Picks The Richards Group as Creative Lead—the Shop’s Third Win This Month

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes. 

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi.

Mom Goes Fast and Furious in a Minivan in Famous Footwear’s ‘Momkhana’ Video

Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style.It shows stuntwoman Shauna Duggins tearing through quiet suburban streets in her minivan—which happens to be customized with a 550-horsepower engine—to get her kids to a Famous Footwear store. It's not just fast driving: She performs donuts in cul-de-sacs and weaves between recycling bins to complete her mission.

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store. 

Famous Footwear Shifts Media Business

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying.Empower MediaMarketing landed the media assignment after a review. The retailer typically spends more than $30 million on media each year.

Women abandon jobs, babies for free shoes

If you're going to take the "Women just go crazy for shoes" angle, you might as well go all out, as Sigma Group did in this Web-only video for Famous […]