JCPenney’s 4 Cent Video Ads on Twitter Could Threaten YouTube’s Longtime Dominance
Performance Marketing
JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every [...]
Facebook Video Views Spiked 50% Between May and July
Performance Marketing
If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident.
Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse
Performance Marketing
Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest [...]
Mobile Video Study Claims Better Performance Than TV
Performance Marketing
A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if [...]
Facebook’s Hacker Culture Heads to Cannes
Performance Marketing
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking [...]
Newcastle Reveals the Secrets of Facebook Advertising
Performance Marketing
If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.