Facebook Updates Page Insights, Breaks Out ‘PTAT’
Performance Marketing
Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric.
$7 Per Facebook Fan? Seamless Is Cool With That
Performance Marketing
Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when [...]
Lexus Nabs 100K Video Views on Facebook—in 10 Minutes
Performance Marketing
Statistics and opinions almost equally vary about whether or not Facebook ads work.
Smoothie King Taps Social to Salvage New Year’s Resolutions
Performance Marketing
Millions of New Year's resolutions—proclamations towards better health/fitness, in most cases—are probably already in tenuous shape.
Israelis Sneak Into First Class
Performance Marketing
El Al Israel Airlines is running a parody-heavy Facebook campaign centering on a video where characters attempt to pull stunts to get free seat upgrades.