Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
El Al Israel Airlines is running a parody-heavy Facebook campaign centering on a video where characters attempt to pull stunts to get free seat upgrades. Played by unpaid, up-and-coming comedians, one actress fakes a pregnancy with the old basketball-under-the-shirt trick while a young man pretends to to be John F. Kennedy at JFK International Airport with nothing but a bad Camelot accent.
The two-minute video went live on Wednesday (Nov. 28) on El Al's Facebook page, where it's offering viewers until Jan.