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Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic of the paid social ads, which have the ability to target consumers based on their "like" interests. But that hasn’t stopped Lincoln or Lexus from recently throwing serious coin Mark Zuckerberg's way.
Lexus, in fact, utilized Facebook's ads and apps in an attempt to win the day at the North American International Auto Show last week in Detroit.
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