Lexus Nabs 100K Video Views on Facebook—in 10 Minutes

Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic of the paid social ads, which have the ability to target consumers based on their "like" interests. But that hasn’t stopped Lincoln or Lexus from recently throwing serious coin Mark Zuckerberg's way.