Facebook IQ

Suddenly, Home Automation Is All the Rage Among Millennial Men on Facebook

Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men.

These Data Visualizations Show What Was Hot on Facebook and Instagram Over the Holidays

Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, Christmas sweaters popped big-time on Instagram. 

6 Emerging Topics That Are Increasingly Starting Conversations on Facebook

Facebook IQ's data charts, called Topics to Watch, are designed to help marketers know what subjects to look out for on the social network. They are based on trending data, and Adweek readers get an exclusive look at them each month.

These Hot Topics Have Been Buzzy With Women on Facebook and Instagram

November was—not surprisingly—dominated by political discussions on Facebook and Instagram after GOP candidate Donald Trump shockingly upset Democrat Hillary Clinton. More interestingly, the digital platforms really shed light on what was on the minds of women. 

Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers

Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network. 

Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You’d Think

If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer!

These Graphics Show Why Facebook Is a Prime Place to Target Foodies

Global cuisine and other foods from around the world have been trending upward on Facebook since spring. Food marketers may want to take note—

These Social Data Visualizations Show Olympics Wins and Badlands Beauty

August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated 1.5 billion interactions (shares, likes," "haha," "wow," "sad," etc.) by 277 million people.

What Were July’s Hottest Topics on Facebook?

Ever heard of labdanum? Monk fruit? White mulberry, perhaps? If not, it might be worth Googling some of July's buzziest Facebook topics.For the latest installment in an ongoing monthly series with Adweek, Facebook analyzed data on the terms gaining the most traction on the social network.

231 Million People Talked About Pokemon Go on Facebook in July

When Pokemon Go became a viral sensation last month, people turned to Facebook and Instagram to talk about it.