Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by the chatter of millennial men.
Unsurprisingly, Facebook and Instagram chatter revolved around the holidays in December, with Christmas and New Year's topping the list of hot topics. But there were a few surprises: for one, Christmas sweaters popped big-time on Instagram.
Facebook IQ's data charts, called Topics to Watch, are designed to help marketers know what subjects to look out for on the social network. They are based on trending data, and Adweek readers get an exclusive look at them each month.
November was—not surprisingly—dominated by political discussions on Facebook and Instagram after GOP candidate Donald Trump shockingly upset Democrat Hillary Clinton. More interestingly, the digital platforms really shed light on what was on the minds of women.
Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer!
Global cuisine and other foods from around the world have been trending upward on Facebook since spring. Food marketers may want to take note—
August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated 1.5 billion interactions (shares, likes," "haha," "wow," "sad," etc.) by 277 million people.
Ever heard of labdanum? Monk fruit? White mulberry, perhaps? If not, it might be worth Googling some of July's buzziest Facebook topics.For the latest installment in an ongoing monthly series with Adweek, Facebook analyzed data on the terms gaining the most traction on the social network.
When Pokemon Go became a viral sensation last month, people turned to Facebook and Instagram to talk about it.