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Mark Zuckerberg Gets Reflective as He Nears 30

Performance Marketing

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg [...]


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Frito-Lay Likes the Data From Doritos’ ‘Crash the Super Bowl’

Performance Marketing

Doritos’ decision to move its seventh annual "Crash the Super Bowl" campaign to Facebook proved to be a winner.

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Israelis Sneak Into First Class

Performance Marketing

El Al Israel Airlines is running a parody-heavy Facebook campaign centering on a video where characters attempt to pull stunts to get free seat upgrades.