Facebook advertising

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads.

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile. 

Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets

For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns.

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral campaign got so much praise—Mark Zuckerberg even participated.

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook


Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's the kind of ad that shows up after someone searches for clothes and accessories, and then the relevant ad appears on some other Web page.

How Facebook Targets Ads Globally Based on Users’ Phones

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India?

Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network.