Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics
Performance Marketing
In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads.
Here Are the 12 Best Facebook Marketing Campaigns From the Past Year
Performance Marketing
The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral [...]
This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook
Performance Marketing
Facebook Buys a Company That Could Solve an Annoying Online Ad Problem
Performance Marketing
Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's [...]
How Facebook Targets Ads Globally Based on Users’ Phones
Performance Marketing
How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India?
Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses
Performance Marketing
Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced today in a video post on the social network.