Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Offers premium option and third-party verification

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that unease, offering marketers the option to pay for ads only when the entire unit appears on a viewer's screen. 

Until this change, advertisers were charged as soon as any piece of an ad appeared on a Facebook user's screen. Now they will have the option to require full visibility before being charged at a higher per-view rate (which hasn't yet been announced).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in