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How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India?
The challenges of serving ads in emerging countries are different than in more mature markets like the United States and Europe. So this week, Facebook launched a program for the top worldwide agencies to learn about advertising in less developed areas—it's called the Creative Accelerator. For now, Facebook says, the program is not for small businesses and independent retailers.