Ad of the Day: Evian’s Babies Try Surfing, and Chilling With Gigi Hadid, in Global Campaign
Brand Marketing
Whether you find them adorable, hilarious, creepy—or maybe all of the above—Evian's famous advertising babies aren't going anywhere. And they return today with a splash in a new campaign from [...]
Olay’s Twins Study Tries to Tap Into Fountain of Youth
Performance Marketing
Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a [...]
Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man
Brand Marketing
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive [...]
The 10 Most Watched Ads on YouTube in 2013
Brand Marketing
Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break [...]
3 Brands Among Top 10 YouTube Videos of the Year
Performance Marketing
This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million [...]
The 10 Most-Viral Ads of 2013 (So Far)
Creativity
A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova.