Evian’s Cute and Clever Print Ads Reveal One-Half of Your Inner Child

More fun sight gags

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on ads like "Roller Babies" and "Baby & Me," though some people find the whole thing cloying, even creepy.

This new print campaign, though, is straightforward fun—without the CGI that can make the videos off-putting. The beach chair/cellphone one is particularly great. And the framing and simple product placement in each execution are perfect.

Via Adeevee.


Client: Evian

Agency: BETC, Paris

Creative Director: Filip Nilsson

Art Director: Agnes Cavard

Assistant Art Director: Felix Falzon

Copywriter: Valerie Chidlovsky

Photographer: Jean Yves Lemoigne

Retoucher: Pierrick Guenneugues, Sparklink

Art Buyers: Isabelle Mocq-Orain, Nathalie Gruselle

Production: Sarah Belhadj

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