Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives.
The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that doesn't mean beauty is the only thing on their minds. And one major beauty brand (and Golden Globes sponsor) has taken notice.
Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air in 2004. But, the network has clawed its way back to the top, reclaiming the No. 1 ranking for the first time in a decade.
Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago, it was revealed that Yahoo hadn't sold advertisers on most of the big shows it presented to agencies and brands last spring, including Jack Black's Ghost Ghirls. And on Wednesday, Hulu's anticipated animated series Mother Up! premiered, also with no sponsor.
Now that Hulu isn't getting sold and its broadcast-net parents are pledging to invest $750 million in the video site, the talk is that Hulu will focus on its subscription business and competing with buzzy Netflix as well as programming newbie Amazon. And that means investing in shows—original shows that will make paying for Hulu Plus compelling (especially if Hulu loses some of the exclusive TV rights it has enjoyed). The challenge is that, to date, Hulu's never had a signature hit, or anything close to generating the Emmy chatter of a House of Cards or Netflix's newest buzz vehicle Orange Is the New Black. (To be fair, who does?) It's just not known for its own content.
The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was about the start of a movement, this year was about evolution and maturity," said Adam Shlachter, svp media, Digitas.
Eva Longoria is celebrating Valentine's Day by giving a man a sassy shave in this L'Oréal Men campaign. She seems to be talking to guys in the video, reprimanding them for not working hard enough on being sexy and telling them they need to wash up and be presentable for their ladies.
Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on for all I know. This was reportedly Hulu's first ad to air on ABC—which explains the green-eyed cameo by Eva Longoria, who stars on the network's Desperate Housewives.