How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal
Creativity
Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that [...]
Hulu Still Searching for That Signature Hit
Performance Marketing
Now that Hulu isn't getting sold and its broadcast-net parents are pledging to invest $750 million in the video site, the talk is that Hulu will focus on its subscription [...]
Here’s Our Scorecard for the 2013 NewFronts
Performance Marketing
The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was [...]
Feisty Eva Longoria Gives Dude a Sexy Shave for L’Oréal Men
Creativity
Eva Longoria is celebrating Valentine's Day by giving a man a sassy shave in this L'Oréal Men campaign. She seems to be talking to guys in the video, reprimanding them [...]
Eva Longoria Joins Will Arnett in Latest Hulu Commercial
Creativity
Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on [...]
Actresses Turn Directors for ‘Glamour’
Performance Marketing
Actresses Olivia Wilde, Eva Longoria, and Zoe Saldana are the three latest actresses moving behind the cameras to direct for Glamour magazine's Reel Moments project, WWD reports.