E*Trade Named Exclusive Sponsor of ESPN’s ‘Did You Know?’ Franchise
As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace.
Grey’s Anatomy
Brand Marketing
What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times?
Ross Levinsohn May Be Just the CEO Madison Ave.’s Been Waiting For
Performance Marketing
Score one for Team Media at Yahoo, which finally seems to have won the ad world's blessing with the interim appointment of Ross Levinsohn as CEO.