A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity.
If you had the option to use sunshine, wind or fossil fuels to charge your cellphone, which would you choose?
In Romania, gasoline brand Rompetrol keeps your engine clean like a horde of miniature, synchronized robot women wiggling and thrusting in skimpy French maid outfits. Because horny ad dudes in Romania are pretty sure that miniature, synchronized robot women wiggling and thrusting in skimpy French maid outfits will help sell gas to other horny dudes in Romania. Or at least, it will get them to watch an ad. It's Busby Berkeley meets every inside-the-engine oil-commercial animation ever. Its saving grace is its ridiculous low-budget pistons-firing-and-combustion computer graphics work, which help make it so absurd that it's impossible to take seriously. There's also that super-classy moment where one woman wipes—what exactly?—from the corner of her mouth, suggesting whatever. Agency: McCann Bucharest. Credits after the jump.
Here's a fun, pointed twist on refrigerator art. To promote Illinois power company ComEd's recycling program—which gives you cash for your old energy-guzzling icebox, and picks it up as well—Leo Burnett got artists to repurpose old fridges as public installations, with new functions. There are 10 such fridges now scattered around Chicago, dressed up to look like—and work as—a cell-phone charging station, a fancy doghouse, a bike rack, a camera, etc. The campaign's name, "MetamorFridges," might be a little groan-inducing. Still, most of the work is better than the adorably awful drawings your 4-year-old brought home from pre-school.
This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted spots that invert viewer expectations by presenting Sunrun customers as primarily motivated by the desire to save money, rather than new-age, bleeding-heart concerns. In each ad, actors spar with off-screen voiceovers. One vignette shows a middle-aged couple gardening in their yard. When the narration suggests they went solar "to save dolphin babies all over the world," the husband replies, "No. It's more the money thing." Announcer: "But what about the dolphin babies?" Wife: "Well, that's great, too. But we really like to save money." A second spot finds a burly guy doing a woodworking project in his garage. Voiceover: "Scott was the first on his block to call up Sunrun, who helped him switch over to solar for no money down. But that wasn't even the best part." Scott assures him, "Yes it was," and after some back and forth, delivers the campaign's best line: "Shhh, voice man. I'm trying to build something here." The understated humor plays to perfection, and the sales pitch feels unforced and affable. Bright idea, Sunrun! These spots could really make lightbulbs come on for some consumers. Two more ads after the jump.
Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like a certain smelly brown substance.
BP's public relations problems continue into 2012, as one of its "Look guys, we're helping!" ads features an accidental cameo by a group of anti-BP protesters, who are reminding Gulf Coast residents why their water table got screwed up in the fir
I know I often rag on commercials for going too long, but this British spot for Megaman low-energy lightbulbs proves there's no way a farting lightbulb gag can overstay its welcome. I particularly appreciate their efforts to match certain types of bulbs to specific fart noises—the pool lights made me choke on my cereal.
Here’s a cool example of “Show, don’t tell” advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it’s just a black-and-white sketch. But held up […]
Using an entire box of disposable razors when shaving, discarding each one after a single stroke. Wrapping a small sandwich in yards of tin foil. Keeping every tap in the […]