Solar Power: It's Not Just for Hippie Freaks Anymore

This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted spots that invert viewer expectations by presenting Sunrun customers as primarily motivated by the desire to save money, rather than new-age, bleeding-heart concerns. In each ad, actors spar with off-screen voiceovers. One vignette shows a middle-aged couple gardening in their yard. When the narration suggests they went solar "to save dolphin babies all over the world," the husband replies, "No.