Ad of the Day: These Lovely Solar Ads Trace the Long and Winding Road of Fossil Fuels

Arnold embraces stop-motion in SolarCity campaign

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A new kind of creative energy powers Arnold Worldwide's latest ads for SolarCity.

For the time being, the agency has pulled the plug on its bizarre campaign starring bird-faced Egyptian sun god Ra in favor of a visually lovely, more mature approach to promoting alternative energy. 

Three half-minute spots use distinctive, appealing stop-motion to explain "How Power Gets to You"—that is, "traditional" power, portrayed as less appealing than solar. Rapid-fire voiceovers and busy animation accentuate the convoluted, often redundant processes associated with coal, gas and oil.



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