Adam Freedgood
Where Earth Day Meets Big Data
Performance Marketing
When marketers laud the advantages of big data, it's usually in the B-to-C marketing context. Sustainable fabric company Thread LLC takes a different approach. By using granular supply chain and [...]
Mythbusters: Digital, Mail and Green Marketing Payback
Performance Marketing
The "Mythbusters" of Discovery Channel's hit show get to blow things up while putting myths to the tests of science. At the Direct Marketing Association's annual marketing conference, I paid [...]