Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.
Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on […]
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground I spent most of my days"—but also recite the entire Fresh Prince of Bel-Air theme from memory.
Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important soc
If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down the mount
For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.
Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.
GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly NSFW).
It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v