Ellen

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.

Why Daytime Syndication Remains a Sunny Proposition for Advertisers

Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on […]

Fresh Prince of Bel-Air Still Hip With Instagram Audiences

If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground I spent most of my days"—but also recite the entire Fresh Prince of Bel-Air theme from memory. 

Here Are the Top Branded Instagram Videos of 2014

Since debuting the weekly branded Instagram video charts several months ago, we've learned that marketers who were dedicated to this increasingly important soc

NBA Player Sleds Down From Great Wall of China on Instagram

If you ever go to the Great Wall of China and enjoy either rollercoasters or bobsledding, the Sacramento Kings' Ryan Hollins has a pro travel tip: take the luge down the mount

Is Instagram Becoming a TV Substitute Like YouTube?

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.

So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.

The 10 Best Branded Instagram Videos of the Week

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.

The 10 Hottest Branded Instagram Videos of the Week

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly NSFW).

NBA Fashion Is Ruling Instagram Video

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v