The Effectiveness of Pop-Up Shops and Partnerships
Performance Marketing
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]
With October Behind Us, Amazon Wastes No Time Kicking Off the Holiday Shopping Season
Performance Marketing
On its Black Friday Deals Store, Amazon began rolling out thousands of holiday deals with new sales and promotions launching nearly “every five minutes.”
Facebook Is Now Offering Movie Tickets, Food Delivery and Salon Appointments
Performance Marketing
Good evening, earthlings. Thank you for logging on to Planet Facebook, where you can read posts from your friends, chat with them, watch recorded video, stare aimlessly at live video [...]
Add More Traffic With Universal and Extended Search Optimization
Performance Marketing
If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search, you may be missing out on a surprising amount of traffic.
Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million
Performance Marketing
In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.
How to Fix the Problem When Big Data Fails in Digital Media Planning
Brand Marketing
Natural systems have a closed loop. Think about a tree: Its roots gather water and nutrients, enabling the tree to grow limbs and leaves that capture sunlight and provide shelter [...]