GoPro’s First Drone, Due Out in 2016, Will Be Called ‘Karma’
Performance Marketing
GoPro recently said it will debut its first drone in early 2016, and now the company has announced the brand name—Karma.
SXSW Imposes a No-Drone Policy at the 11th Hour
Performance Marketing
Marketers that were hoping to wow South by Southwest goers with drone-based activations got sobering news Wednesday night, less than two days before the festival.
Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones
Brand Marketing
One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from [...]
Here’s What Would Happen If Ad Agencies Hired Drones as Employees
Creativity
Sure, drones are almost taking people's heads off at TGI Friday's. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future. Or [...]
How Oculus Rift Is About to Reshape Marketing Creativity
Performance Marketing
Nancy Bennett is a virtual-reality marketing veteran.
These Will Be the 6 Hottest Categories at CES
Performance Marketing
Wearables will be even more wearable. TVs more viewable. Drones more available. 3-D more printable. This year's Consumer Electronics Show will feature everything from biometric socks to 3-D scanners, and [...]