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Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform. And brands are finding new ways to incorporate the videos into virtual-reality campaigns.
Today, Patrón and agency Firstborn are launching the "Art of Patrón Virtual Reality Experience," giving viewers an inside look at how tequila is made at its Hacienda Patrón distillery in Jalisco, Mexico.