Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Patrón goes inside the agave field

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform. And brands are finding new ways to incorporate the videos into virtual-reality campaigns.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.