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James Franco Is Saved From Certain Death by a Quick-Thinking Droid Turbo

Creativity

By Gabriel Beltrone

The new Droid Turbo is so fast that when James Franco falls off the roof at a party, he can use the Motorola phone to find the nearest safe landing, [...]

Brand Marketing

Adweek’s Top 5 Commercials of the Week

By Melissa Hoffmann

Brand Marketing

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

By Sam Thielman

Brand Marketing

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

By Christopher Heine

Performance Marketing

With New Droid, Motorola Hopes for Another Razr Hit

By Ki Mae Heussner

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Droid X proves a bit rough on sensitive skin

Creativity

By David Kiefaber

The launch ad for the Droid X, from mcgarrybowen, reveals the phone's origin story. Considering the brand's connection to LucasFilms—the name Droid is a Lucasfilm trademark that's been licensed to [...]