Droid X proves a bit rough on sensitive skin

The launch ad for the Droid X, from mcgarrybowen, reveals the phone's origin story. Considering the brand's connection to LucasFilms—the name Droid is a Lucasfilm trademark that's been licensed to Verizon—we're surprised the ad was this good. Apparently the Droid spends its pupa stage cocooned inside a floating rock that mechanizes human limbs. Which begs the question of why anyone would remove their protective gear to stick their hand in it all willy-nilly. Did Philip K. Dick make this ad? The Droid's a cool phone and all, but nothing's worth that kind of risk.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.