It’s Time to Establish Value, Not Paywalls
An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on [...]
What You Need to Know About YouTube’s Subscription Service, YouTube Red
YouTube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today, [...]
The New York Times Gets in Bed With Park Hyatt
Performance Marketing
The newspaper of record is working with a 5-star hotel brand to help make good on the goal of doubling digital revenue from $400 million to $800 million over the next 5 [...]
As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?
Performance Marketing
It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers [...]
Leaked Screenshots Reveal Upcoming YouTube Music Service
Performance Marketing
Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind.
The Good, The Bad, The Weird: 6 Revelations from (not finished) Digital Dashboard
While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry shedding $1.3B by 2017, they missed a little of the [...]