Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving
Performance Marketing
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers [...]
Each Model for Betabrand’s New Spring Collection Has a Ph.D.
Creativity
Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models [...]
Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations
Performance Marketing
Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops [...]