The Biggest New Media Trend Is Analytics Transparency
Performance Marketing
If we've seen one trend in the past few years across digital media (besides large-scale growth), it's a transparency that is often lacking in the corporate boardroom culture of major [...]
Go West, Young BuzzFeed!
Performance Marketing
The BuzzFeed hiring machine is at it again, this time picking up some top-tier entertainment reporting in its westward expansion.
Data Points: News Diet
Performance Marketing
It's no surprise that newspapers and radio have lost audience share as online and digital news consumption increases. But television is also vulnerable, as a new Pew Research Center report [...]
Data Points: Rich Media
Performance Marketing
The rich are just like the rest of us—they're spending more and more time glued to their screens, according to Ipsos Media CT's 2012 Mendelsohn Affluent Survey. Affluents' time online [...]
Fast Chat: Forbes President and CEO, Mike Perlis
Performance Marketing
Forbes likes to think of itself as a 95-year-old startup.
Adweek’s Digital Guide to Election Apps and Sites
Performance Marketing
If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos [...]