Foursquare co-founder Dennis Crowley has stepped aside as CEO of the company, and he's been replaced by Jeff Glueck, who has been the tech player's COO for 18 months. Crowley will serve as executive chairman of the 7-year-old mobile app.
At 6 years old, Foursquare is among the established old guard that serves as inspiration for young entrepreneurs amid today's launch-and-burn startup ecosystem. The location app boasts a solid user base, […]
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay.
So now that Foursquare Labs Inc. has two mobile apps, the newest version of the Foursquare namesake and the two-month-old Swarm, what do the moves mean to advertisers? Quite a bit.
Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked marketing players who have used the app what they made of the pivots.
Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company has tens of thousands of developers accessing its network daily, and the heaviest users pay if they pass a certain threshold, according to sources.
Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare.
Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off in Austin.
Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there were talks last year of Microsoft even buying Foursquare, according to sources.
Hours after two blasts went off near the finish line of the Boston Marathon, Google updated its Person Finder tool to help those searching for friends and family members who may have been at the scene.