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Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked marketing players who have used the app what they made of the pivots.
Erich Joachimsthaler, CEO of Vivaldi Partners Group, a brand strategy consulting firm that works with Ford, Coca-Cola, ConAgra Foods and Frito-Lay, said the moves were a sign of the times.
"In the old days, one would say: 'We screwed up.