Yahoo’s Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers
Performance Marketing
Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes [...]
Mayer Talks Tumblr Plans, Unveils New Flickr
Performance Marketing
Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a [...]
Yahoo Officially Acquires Tumblr for $1.1 Billion
Performance Marketing
Yahoo’s is spending over a billion to nab Tumblr.
Tumblr Editor Posts ‘Awesome’ Goodbye After Storyboard Shutters
Performance Marketing
Tumblr CEO David Karp announced late last night that his Storyboard division—a collection of writers and editors hired in the last year to highlight its content—has already reached the end [...]
Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook
Performance Marketing
If you like direct response ads and blue links and tired display ads, don’t talk to Tumblr. But if you’re a creative who’s dying to get clients off their click [...]
Fast Chat: David Karp
Performance Marketing
Adweek: How many people do you follow on Tumblr? David Karp: I follow about 300 people. What do you look for in a blog? Creative people and the projects they’re [...]