Infographic: Offline Conversation Is Still the Best Driver of Brand Awareness
Brand Marketing
For all the hand-wringing missives about the internet replacing actual human interaction, it seems that reports of conversation's demise are greatly exaggerated—at least when it comes to brand awareness.
Infographic: What Music Festivalgoers Are Buying, Posting and Sharing
Brand Marketing
Summertime is here and more people are getting outdoors, especially for large music festivals. But just because everyone is outside enjoying the weather and music doesn't mean they'll be equally [...]
Infographic: What Big Grocery Stores Are Doing to Keep Consumers Coming Back
Brand Marketing
In the U.S., grocery store sales are a $600 billion industry. With a few key players offering essentially the same product, the industry is dominated by the brands that know [...]
Infographic: How Tech-Savvy Shoppers Spend Their Time Online
Brand Marketing
Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy [...]
Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?
Brand Marketing
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest [...]
Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online
Brand Marketing
Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are [...]